With the bold slogan "A New Day for CBA," Javonni Ayers’ campaign for Congressional Black Associates President was built on a platform of inclusion, engagement, and cultural pride. We crafted a powerful branding and strategy package that celebrated her legacy as a proud HBCU alumna and 2x SGA President at South Carolina State University, while also spotlighting her hard work as a staffer on the influential Ways and Means Committee. The campaign cast a new vision for CBA—one rooted in appreciation, racial uplift, and a true sense of belonging for Black congressional staffers. Javonni’s message resonated deeply, and she won her election, ushering in a renewed era of leadership and connection on the Hill.