SENDING GIGI HAYES TO THE ALABAMA HOUSE

Birmingham-Attorney GiGi Hayes entered the political space as a dynamic and community-centered leader, grounded in advocacy, civic engagement, and a strong connection to the people she serves. KJM led the development of her communications and social media strategy, crafting a brand that reflects both her authenticity and forward-thinking leadership. From messaging development to digital execution, we positioned GiGi as a relatable yet impactful voice, someone who not only represents her community but actively engages with it. Her digital presence has generated high engagement and visibility, with exposure across platforms such as Greeks Informed, Black Girls Politickin, local radio stations, and other influential outlets. Through intentional storytelling and strategic amplification, GiGi’s brand continues to resonate with a growing audience, strengthening her reach, credibility, and connection with voters.