We set out to make a congresswoman’s brand more human, relatable, and community-driven. By creating viral, youth-focused content and elevating the overall graphic design, we built a visual identity that resonates across generations. We highlighted local impact by featuring community achievements — including organizations like the Divine 9 — and promoted initiatives such as veteran assistance. Strategic collaborations with other members of Congress helped expand her reach and reinforce visibility. The result was a more personal, authentic brand.