UNITED IS THE WAY IN GREATER JACKSON, MISSISSIPPI

In a part-time capacity with United Way of the Capital Area, a focused digital growth and local press strategy was developed and executed to deliver rapid, measurable results. Within just 90 days, social media following increased by over 250 percent, significantly expanding the organization’s online reach and engagement. A comprehensive brand refresh was also implemented in alignment with national United Way brand standards, ensuring consistency, clarity, and a modernized visual identity. The “It’s Because of You” digital campaign generated more than 21,000 views in less than a week. These efforts were supported by a mix of organic storytelling and high quality visual content produced in collaboration with trusted journalists, videographers, and photographers, strengthening donor connection and community visibility.